New Vans arrived in the shop yesterday. We got a bunch of different Half Cabs, some Chukka Lows, and a few more.. Come check them out as theyre sure to not stay around for long!

We just got in new Theory Tees, Jeans, and Sweatshirts... come on into the shop and check them out! MORE new Theory shirts on the way! New back to school merchandise coming in all the time!

The last week of skate camp has been changed. Some of you guys are starting school extra early this year, which means we had to move skate camp up a week. So now camp will be on August 18-22 instead. Check out the flyer if you want a more stylized form of information.

Theory Snow team rider Scott Stevens is featured in the new Think Thank production title "Stack Footy". Scotty has been a staple in the Think Thank productions of the past, but does anybody know whos got last part?! I think I might have a guess. The video should be in the shop shortly so check back soon!

Today is our OFFICIAL 10 YEAR ANNIVERSARY! Theory opened on July 17th 1998 in West Springfield Ma. Were still stationed in West Springfield to this day, though we have started to branch out to the surrounding areas. Check out the History section to read about the history of Theory, and find out how it all started!

Mike Cotto and Adam Clarke now have bios up in the team section. Head on over and check them out. For those of you who dont know there is a HUGE SALE going on this week at the shop. Stop in sometime this week if youd like to get some killer deals on stuff. Maybe do a little early back to school shopping?

Theres now some stencils up in the downloads section! Go on over, print them out, and stencil some stuff on your griptape!

Nate Greenwood is the newest member to get his team page up! Head on over to the team section to check out Nate profile!

This past saturday was our DC Beginner/Intermediate contest at Junction Skatepark. We want to thank everyone that came out and a special thanks to everyone who competed in the contest. Here are some photos of the winners of the event!

BEGINNER 1ST - Paul Collins


BEGINNER 2ND - Kyle Mcbride


BEGINNER 3RD - Jake Podmore


INTERMEDIATE 1ST - JP


INTERMEDIATE 2ND - Will Jarose


INTERMEDIATE 3RD - Matt Rondoloto

Theory team member Toebee Parkhurst is hosting his own little contest, and putting up some of his own goodies as the prizes. Check out this flyer and then watch the video below to find out how to win a prize package from Toebee with some gear from his sponsors including Theory! Dont sleep on it!

The biggest paying contest in skateboard history is set to start today in about an hour. The Maloof Money cup will pay its first place winner $100,000. Thats alot of moolah. The event is taking place over this weekend and will be broadcoast on the web at www.skateboard.com. Be sure to check it out because there are ALOT of the biggest names in skateboarding, including Carroll, Cole, Reynolds, and every teen girls favorite crush Ryan Sheckler.

A few friends of mine from high school are now in a band called "Fendline" and have the opportunity to open up for Coldplay sometime soon in Boston. Like I said, they have the OPPORTUNITY. This is where you guys come in. They need to be voted in as the top band... so head on over to this site and vote for them. They are the fourth video down, with the black and white image of the dude sitting in a chair. So head on over and vote.. once on your laptop, once on your desktop, once on your friends laptop, you get the hint.

The second event of the Theory 10 Year Anniversary celebration is happening this Saturday the 12th. This time around its sponsored by DC and we will be holding a Beginner/Intermediate contest. This is for all the little guys out there who want to skate in a contest! Be sure to come out and support these guys.. because they always come to support you! Plus the whole thing is free! Prizes for the winners of the contest provided by DC as well as a HUGE DC product toss along with some stuff from our other sponsors! DONT MISS OUT!

A couple two-tree pairs of Nikes just showed up to the shop today. Check for them to be in the West Side store tomorrow and the Holyoke store by the weekend! Click here to check out some pictures of the shoes.

We recently added Cody Morin onto the Junction Skate team and he now has his bio up on the site! Go on over to the team page and check it out.

For those of you out there who are into tech stuff and interested in HD formats, youll be happy (or unhappy if you already bout the first) to know that FULLY FLARED is being rereleased in a special edition boxset, and be titled will be titled "The Final Flare". The set will come with 1 HD Blu-Ray disc, and 2 standard definition dvds. The discs will be packed with tons of behind the scenes stuff, alternate edits of parts, a photo gallery, and much more! Be sure to pick it up at THEORY when it comes out!

The new Focus Skateboard Magazine just showed up in the shop today! Nick Panza from Philly graces the cover with a kickflip wallride. Pretty dope cover if you ask me. Come into the shop and pick up your copy before theyre all gone!

Dont forget to come to DELUXE DAY this Saturday, July 5th at Junction skatepark in Springfield, MA. Come on down and try out the new Thunder Lights trucks and the Spitfire F1 urethane! Plus there will be a ton of events going on, Gonz Art Contest, Thunder Best Grind, Board giveaways and more!

A little while ago we added two more skaters to the Junction team. Some of you might remember seeing a video welcoming Cody Morin and Carlos Zengotita to the team, but it disappeared for a little while. Check out the videos section... I got it back online today!

So youve been around skating a while and you remember the days of Thesis, or youre too young to remember Thesis but youve heard of it and wish that we put it out on dvd... Well, your dreams are about to come true. There is a DVD in the works to bring you all three of the Theory videos on one special dvd.Thats right, Thesis, Four Seasons, Over-It, and a trailer for the new Theory video "Ten Years After". Its just around the corner kids, so do your chores, and save your pennies, cause you wont want to miss this one!

For those of you who havent stumbled on this yet... PUZZLE FARTER may be one of the all time best flash games ever created. Poop jokes and games, what else could pass the time better?

THE SITE IS LIVE! Finally we have a site back! Theres a good amount of stuff up here on the site, and we plan to be updating it regularly with videos, photos, team bios, and more! So set a little link on your toolbar and check back frequently! For those of you who havent done it yet, feel pressured to sign up for our e-mail list... all the cool kids are doing it. Look for it at the bottom of every page, simply type in your email address and click send!

GO SKATEBOARDING DAY! Go skateboarding day is this Saturday June 21st! We will be opening up Junction skatepark for free for the entire day! The park was just revamped so come down and check out the newest stuff at the park FOR FREE! The first 20 people through the door will get a free theory shirt! Plus everyone through the door will get raffle tickets which will be used for prize drawings! You could win a whole complete skateboard, shoes, and more! The drawing will take place at 2pm so get down there as soon as you can and hang out with us for Go Skate Day!!

Junction is now back open and theres new stuff to skate! The park is back to its normal hours after being closed down for a week to undergo some renovations. Check out all of the pictures below to see the new stuff and get over there and skate it!

For those of you who missed out on the Agawam Skatepark Grand Reopening we have a few pics from our buddy Dave Durfey. We want to thank JoJos and everyone else that came out to make this an enjoyable event. There was a couple contests held as well. ASPs own Jay Johnson won best trick over the picnic table with a kickflip off flat, frontside flip and a hardflip. And Nate Jackson took home the victory in the game of skate. Check out the photos below.